STRATEGIC BRAND POSITIONING
Ready to Leverage CSR Philanthropy Brand?
CSR BRAND IDENTITY
The Aistiphi Business League is an CSR brand marker with implications for strategic brand marketing. The statement of your membership of the Aistiphi Business League communicates instantly to the public your company’s values and proud identity as a generous and socially responsible business brand. This provides opportunities for marketing brand CSR and social profile.
CSR BRAND DISTINCTION
Members have a choice in distinguishing their CSR Philanthropy and goodwill brand from those of their corporate peers in an already crowded CSR Philanthropy field. We provide five membership levels for that purpose: Crystal Pride, Grand Rise, Star Royale, Legacy Gold and Kente Prestige. In increasing order, these classes reflect greater volume, scope, reach, depth and rigor of members’ CSR Philanthropy programs. As a member, you have the option to distinguish your brand by leveraging a higher membership level that refits your annual CSR Philanthropy profile.
PUBLICITY FOR SOCIAL INVESTMENTS
The traditional media tucks reports of your social investments in obscure corners, often in back pages or as side stories to major news. As a member of the Aistiphi Business League, our National CSR Registry will verify, review and publish your CSR initiatives in the Aistiphi Gazette, the official online magazine and go-to place for CSR and corporate giving in Ghana. Given that the Aistiphi Gazette is an online resource, your entries are immediately available and shareable in myriad social networks. In addition, we preserve all your records as permanent, searchable official records for present and future generations.
COMMUNITY PRESENCE CAPITAL
The Aistiphi Business League attracts elite businesses like yours so you can be sure that your corporate peers, including your competitors will be on board too. That may be reason enough to not sit this out. Besides, your membership of the League also makes you a member of Our Commonwealth of Goodwill. This larger tent includes all major players in Ghana’s Philanthropy Space, e.g., international partners, NGOs, religious bodies, clubs, associations, alumni, citizens abroad, celebrities and schools. This larger tent provides unparalleled community presence capital for your brand and makes you part of a much larger cause.
PORTFOLIO OF CSR PHILANTHROPY
As a member of the Aistiphi Business League, we archive all your CSR philanthropy initiatives reported to us in your public profile that is accessible online. This enables your company to hold in one place – on an authoritative third-party platform – all your CSR initiatives accomplished over time. Anyone can lookup your portfolio of accomplishments with one click.