The Chartered Institute of Marketing Ghana (CIMG) donated ¢40,000 and supplies of drinkig water, hand sanitizers and essential medications to the COVID-19 National Trust Fund. The donated funds were mobilized through individual member contributions while local manufacturers Kasapreko, Bel Aqua and Pharmanova provided the drinking water, sanitizer and medication component of the package. A statement by CIMG said support provided to the Fund was consistent with CIMG’s CSR and public advocacy programmes.

Dr D. Kasser Tee, National President of the Chartered Institute of Marketing Ghana,  draw the opportunity to draw public attention to the need to discourage the physical presentation of cheques, including dummies and bank drafts by donors to the COVID-19 National Trust Fund. Dr. Tee explained that these mediums of giving had inherent risk transmitting the coronavirus. Instead, Dr. Tee suggested that prospective donors consider using direct electronic transfers into the COVID-19 National Trust Fund account. He noted that CIMG had modeled this practice with its donation, which we record here in the Aistiphi Gazette. CIMG believes this mode of contributing to the Trust Fund helps limit the spread of the virus.

The gift was received by Minister of Works and Housing Mr. Samuel Atta Akyea at the Ministry of Information in Accra. Mr. Akyea thanked CIMG and its members and supporters for their kindness in contributing to the national fight against the COVID-19 pandemic. The donation event was witnessed by Mrs. Shirley Acquaah-Harrison, National Treasurer of CIMG and Mr. Kwabena Agyekum, Executive Director of CIMG.

CIMG is a nonprofit professional association that promotes the education and professional practice of marketing in Ghana. CIMG is committed to helping local companies that require marketing support to turn around, revamp and grow their businesses in these times, when economic activities have slowed down globally.

Credits: GNA