Fashion designer Virgil Abloh and Louis Vuitton extended their supportive partnership with UNICEF and both will designer brands participate in Generation Unlimited, which is UNICEF’s youth and entrepreneurship program in Ghana. Louis Vuitton made a gift of $380,000 to support UNICEF’s education programs in Ghana and Virgil Abloh will lead a masterclass on entrepreneurship, creativity and becoming a changemaker in one’s community. The announcement of the donation was made to coincide with the presentation of Louis Vuitton’s spring 2022 men’s collection.

A live audience of 250 people are expected to participate and the workshop that will be livestreamed on Facebook to reach at least 365,000 young people. Children and young people make up a third of Ghana’s population of 30 million. Announcing the donation on WWDm, Louis Vuitton underscored Virgil Abloh’s continued commitment to inspire and mentor young people in Africa.

“A member of the Ghanaian diaspora, Virgil Abloh is devoted to making a personal contribution to help accelerate results for children and young people in Ghana. A key ambition is to inspire African youth to develop creative projects, which link African art and culture to the markets and create awareness of the Black canon.”

Louis Vuitton

The donation being gazetted is the latest stage of a partnership between both designers and UNICEF, which previously focused on the Silver Lockit bracelets that reportedly raised $14 million for UNICEF in 2020. Abloh is taking the activation a step further by participating in Generation Unlimited in Ghana, where his parents were born.

In 2020, Abloh raised $1 million for a scholarship fund for Black fashion students in the United States, entering a long-term partnership with the Fashion Scholarship Fund to launch the Virgil Abloh “Post Modern” Scholarship Fund, endowed with a personal donation from the designer and matching funds from his partners Evian, Farfetch, Louis Vuitton and New Guards Group.