After the end of the two year partnership with MTN, UNICEF has signed a Memorandum of Understanding (MoU) with MTN to extend the agreement for another two years to allow customers assessed the Agoo service by calling the toll-free number 5100 whilst non MTN Customers were also served by calling 0540 118 999.

Speaking at the signing ceremony, the Chief Marketing Officer at MTN, Asher Khan said the signing of the Memorandum of Understanding (MoU) is to renew their partnership for another two years to affirm MTN’s commitment of brightening the lives of their customers and to ensure Ghanaians continue to receive essential information through Agoo on health and social issues.

“We are in the digital age and this partnership/initiative resonates with MTN’s vision of leading the delivery of a bold new digital world. Customers will have ample time to concentrate on their business rather than spending lots of time having to physically go to see a professional,” he stated.

Mr. Khan added that one interesting aspect of this year’s partnership is the addition of Social Protection to the already existing information on Malaria, Avian Influenza, Cholera, Meningitis, Ebola, and Tuberculosis among others for both children and adults.

He indicated that more importantly the partnership also affords the younger generation protection from violence, counselling to refrain from missing out on school; learn basic tips on healthy lifestyles, such as the importance of handwashing and good hygiene.

The Chief Marketing Officer of MTN noted that while they support this laudable initiative, he urge Ghanaians to make good use of the service as it seeks to benefit them, their family and loved ones.

Mr. Asher Khan emphasized that the partnership with UNICEF began two years ago at a critical time in Ghana where every single person was worried and agitated about the outbreak of the Ebola disease and cholera.

He said to bring relief, alleviate the fear and anxiety of Ghanaians, MTN partnered UNICEF and the Ghana Health Service on a toll-free number where Ghanaians could receive real time answers to questions on the minds of people who call to enquire about both epidemics.

According to him, MTN and UNICEF partnership afforded Ghanaians the opportunity to call and receive responses to their queries in those critical moments.

“Two years on, the service has grown and has proven successful. 427 calls were received daily in the initial stages, and over 2,000 calls are received daily since last year (2016). In the light of the success of this partnership, MTN is continuing this partnership with UNICEF,” he intimated.

The Deputy Country Representative of UNICEF, Rushnan Murtaza stressed that one of the most effective ways to empower and enable our young people is to ensure they have the right information.

According to her, UNICEF, from 2016, has engaged in more than 370,000 students which covers 96percent of all Senior High Schools in Ghana.

She indicated that the renewal of their partnership with MTN will be a continuation of a long and fruitful journey where lives will be affected.


Source & Photo Credits: HBTVGHANA.COM