Electronics giant, Samsung Ghana, put smiles on the faces of children during this Easter by partnering with international medical charity organisation, Operation Smile, to fund Ghanaian children to undergo cleft surgeries.

The initiative which is dubbed ‘Smile With Samsung’ will see Samsung donating $1 for every authorised Samsung smart phone bought and registered on e-warranty towards the surgeries.

Statistics show that every three minutes, a child is born with cleft worldwide and in Ghana one out of every 750 births. Out of every 10 children living with cleft 1 dies before their first birthday.

Commenting on the initiative, Jingak Chung, Managing Director of Samsung Electronics, said, “Our aim is to work towards a good cause while ensuring our customers feel a part of it and proud to own a Samsung. One of the company’s key values is co-prosperity being that Samsung is a socially responsible corporate citizen.”

“In light of this, during this Easter period through to 1st May Samsung will be partnering with Operation Smile Ghana to support them carry around a number of surgeries for children living with cleft,” Tracy Kyei, Marketing Manager at Samsung, stated in a statement.

According to Ms Kyei, customers who purchase a Samsung device will need to register on e-warranty to ensure Samsung recognises the sale and they will receive a confirmation message via SMS that $1 has been donated to the ‘Smile With Samsung’ project.

The surgeries will take place from April 20 to May 1at Ho.


Source & Photo Credits: Daily Guide | Jamila Akweley Okertchiri