United Bank for Africa Ghana Ltd. provided a boost to Ghana’s creative arts industry by contributing US$100,000 to a project to produce a 13-episode Ghanaian series titled ‘The Public Figure.’ Managing Director and CEO of UBA Ghana Ltd. Mr. Olalekan Balogun said being a lifestyle bank, UBA Ghana wanted to provide good content for its customers and Ghanaians at large, besides its leading edge banking services.

Mr. Balogun commended Mr. Eddie Sedor, a Ghanaian, award-winning director of the series, for capturing in the series the everyday realities and experiences of contemporary social life. The series was shot, produced and developed entirely by Ghanaian cast and crew and director. It was officially premiered at Kempinski Gold Coast Hotel in Accra on May 14, 2021. UBA’s Lifestyle and Entertainment channel RED TV is set to premiere the Ghanaian series on its YouTube channel on May 19, 2021.

“When I heard of the US$100,000 UBA Ghana has invested in the Ghanaian creative arts industry through this series, I was happy about the entire initiative and its benefits to the movie industry…Such is the holistic growth that the creative arts and tourism sectors in Ghana need and I believe their impact has the potential to transcend into the tourism sector and the country at large.”

Dr. Ibrahim Mohammed Awal | Minister for Tourism, Culture and Creative Arts

A statement from Dr. Ibrahim Mohammed Awal, Minister for Tourism, Culture and Creative Arts, lauded UBA Ghana for the initiative and its immense benefits to the movie industry. Dr. Awal noted that the COVID-19 pandemic had taken a devastating toll on tourism and the creative arts in Ghana, which made proactive interventions like the initiative by UBA Ghana crucial for revitalizing and making a meaningful impact on both sectors.