The Women in Entrepreneurship-Ghana (WIEG), held a one-day small business management workshop for 500 women traders drawn mainly from Nana Bosoma Market (Wednesday Market) in Sunyani Municipality in Ghana’s Bono Region. The workshop equipped participants with basic skills in managing their business and provided participants with information on good customer relations and how participants could transform their businesses.
The workshop also taught participants strategies in home management and the importance of avoiding unnecessary spending and impulse buying. As part of the outreach, WIEG gave out 500 notepads and pens to the participants to encourage the practice of basic bookkeeping.
Ms. Sylvia Tweneboah-Koduah, President of Women in Entrepreneurship-Ghana (WIEG), said the training became necessary after WIEG observed that the illiteracy rate among the market women was high, the majority of the market women did not record their daily transactions, and the investments of several market women went to waste because they did not apply sound business practices. Ms. Tweneboah-Koduah noted that the the keeping of good records was crucial because it enabled individuals to monitor inflows and outflows of a business, which “helps them to make decisions on time as to whether they are actually benefiting or making losses.”
Maame Akua, a tomato seller and one of the workshop participants, conceded that she did not write down her business transactions and often lost track of them. She agreed that this practice often led to loss of income . She therefore expressed gratitude to WIEG for supporting the traders with the training workshop.